July 8th 2025
2 live sessions a week | - 12 hours
You’re already leading. You’re driving strategy, building teams, shaping products. But now, the game has changed.
AI isn’t just another trend—it’s a paradigm shift. It’s redesigning how decisions are made, how experiences are lived, and how organisations evolve. And while your leadership brought you here, the next chapter requires something more: the ability to integrate intelligence—human and machine—into systems that are adaptive, ethical, and alive.
This course is not about catching up. It’s about getting ahead. You’ll explore how to orchestrate AI-driven workflows, design adaptive brands and platforms, and lead innovation that is not only technically sound—but deeply human. You’ll strengthen your leadership to meet the complexity of now, and gain the tools to design futures that are intentional, inclusive, and truly transformative.
Why Attend?
In this course, you’ll sharpen the capabilities needed to lead design in an AI-powered world grounded in strategy, ethics, and real-time adaptation.
/ Who Should Attend?
This course is built for those who already lead and know that the next chapter will require new tools, new thinking, and new forms of intelligence.
- Design and innovation leaders integrating AI into the core of their products, services, and teams
- Product and UX professionals evolving their practice to meet the demands of intelligent, adaptive systems
- Strategic leaders working across industries who want to shape AI-powered futures that are both high-performing and deeply human
- Senior professionals navigating the ethical and systemic implications of designing with emerging technologies
If you’re ready to lead AI not just as a tool — but as a transformative capability — this course is for you.
Learning Journey
Masterclass (90 minutes)
The role of designers in shaping AI-powered brands, platforms, and experiences that respond in real-time.
Workshop (2.5 hours)
How to lead AI-driven workflows, integrating human intuition with machine intelligence.
Masterclass (90 minutes)
How Cognitive Experience Design is transforming products, services, and systems through hyper-personalised, multimodal and intelligent interactions.
Workshop (2.5 hours)
Shaping the Dynamic: prototyping AI for real-time adaptation. How to prototype AI-driven experiences that evolve and adapt based on user behaviour, context, and emotions.
Workshop (2.5 hours)
Ethics by Design: governing AI for responsible innovation. The risks, ethics, and governance of AI, ensuring responsible and inclusive innovation.
Workshop (2.5 hours)
AI Transformation - navigate the human side of AI adoption—shifting mindsets, managing resistance, and guiding teams through cultural and workflow changes
take the next step in your leadership journey
July 8th 2025 | Live & Remote
Take the lead in shaping the future of AI-driven design. Check the availability of upcoming sessions on our website.
/ What our participants say
See what our students have to say about their experience in our courses.
More than 50,000 people have been impacted by our learning journeys.
You too can be part of this group.
The Design Leadership course has been a great transformative learning experience. The diversity of speakers/facilitators has been amazing. The online experience has enabled me to learn from others which I would not have been able to do otherwise due to my geographic location, and limited design leadership maturity in the region.
Hasan Habib
Head of Design at Designist - Design Leadership course
Echos provided a well-rounded crash course in design leadership. As a new design leader for my org, I feel confident in my newfound skills and feel like I have the tools to help my team succeed. Loved how the program was broken down week to week. It all comes together by the end.
Sara Tokarchuk
Senior Product Designer at Quartzy - Design Leadership course
Having access to such incredible professionals where you can ask very direct questions, I am sure this could only happen here.
Justin Adleff
Team Lead, Industrial Design at Eaton
What an inspiring learning journey to dive deep into design leadership. I particularly liked the inspirational, cutting edge masterclasses from design and futures leaders from across the world. This program is filled with the latest research and knowledge, can only highly recommend
Martina Oettl
Co-Founder and Partner at ZUKÜNFTE
This has been an amazing and rewarding experience. The stories and new perspectives that I’ve gained, from the amazing presenters and facilitators,
as well as my fellow classmates, will be invaluable as I apply them to my own journey in design leadership.
Kenneth Erickson
Principal Designer at UniSuper
/ Who will you be learning from?
Joanna Peña-Bickley is a visionary design engineer and pioneering force in AI and cognitive experience design. She has shaped the future of technology as former Head of Design Research at Alexa, Director of Product Design at Uber Eats, and Global Chief Creative Officer at IBM. Now CEO of Vibes AI and Fellow at the AI Design Corps, Joanna is advancing cognitive wellness through accessible, AI-powered tools—continuing to push the boundaries where design meets emerging technology.
Pip Shea is a design leader driving science and tech innovation in Australia. As Senior Product Designer and Team Lead at CSIRO’s Science Digital program, she’s reimagining research with AI, robotics, and emerging tech. With 25 years of experience as an academic, artist, and community practitioner, she brings a human-centred lens to complex systems. She led design for CSIRO’s Operationalising Responsible AI initiative and holds a PhD in Media & Communication from QUT.
/ Meet some of the voices who’ve shaped past seasons
Enrol now and navigate
the new design paradigm
Early Bird
6X R$
716,67
- 12 hours of immersive live and remote, hands-on learning to master and apply AI and design concepts collaboratively.
- Learn from leading global AI leaders, discovering how to integrate intelligent workflows that revolutionise processes and results.
- 6-month access to course materials and slides to revisit and deepen your learning.
- Exclusive toolkit with essential tools to use after the course.
- Early access to the Echos Online platform, featuring introductory content leadership and design thinking.
- 1 hour of exclusive mentoring with the Echos team after the course.
Regular
6X R$
1.166,67
- 12 hours of immersive live and remote, hands-on learning to master and apply AI and design concepts collaboratively.
- Learn from leading global AI leaders, discovering how to integrate intelligent workflows that revolutionise processes and results.
- 6-month access to course materials and slides to revisit and deepen your learning.
- Exclusive toolkit with essential tools to use after the course.
Enrol your Team
Take your team to the next level with Echos Design Leadership Program. Discover our discounted pricing for corporate groups.
/ our clients
